Corporate-Humanitarian Engagement from Humanitarian Futures Programme on Vimeo.

What are the motives, interests and capacities which can lead humanitarian and commercial organisations to engage with each other and collaborate to mitigate the effects of major disasters?  What added value is there for the two sectors to work together to encourage those with humanitarian roles and responsibilities to be more anticipatory and adaptive, more creative in terms of strategic leadership and more aware of innovative solutions to the what might bes in the future?   These questions are explored in an HFP study of commercial and humanitarian engagement in crisis contexts.